We strive to be transparent about how we collect and use your information, to keep your information secure and to provide you meaningful choices.

1. Information Collection and Use - General

 We may collect and combine information when you interact with www.weather-corp.com:

Information You Provide to Us. We may collect the information that you provide to us, such as device IDs, cookies, and other signals, including information obtained from third parties, to associate accounts and/or devices with you.

When you communicate with us or upload content (such as comments, photos, voice inputs, videos, emails, messaging services and attachments).

Weather Corporation analyzes and stores all communications content, including email content. This allows us to deliver, personalize and develop relevant features, content, advertising and Services.

When you sign up for paid Services, use Services that require your financial information or complete transactions with us or our business partners, we may collect your payment and billing information.

Device Information. We collect information from your devices (computers, mobile phones, tablets, etc.), including information about how you interact with our Services and those of our third-party partners and information that allows us to recognize and associate your activity across devices and Services. This information includes device specific identifiers and information such as IP addres and cookie information, mobile device and advertising identifiers, browser version, operating system type and version, mobile network information, device settings, and software data. We may recognize your devices to provide you with personalized experiences and advertising across the devices you use. 

Location Information. We collect location information from a variety of sources. You can manage your location permissions by visiting the location settings tool on your devices.

Information from Cookies and Other Technologies.

We collect information when you access content, sites, interactive widgets, applications, and other products (both on and off of our Services) where our data collection technologies (such as development tools, cookies, etc.) are present. These data collection technologies allow us to understand your activity on and off our Services and to collect and store information when you interact with Services we offer to partners.

This information also includes the kind of content or ads served, viewed or clicked on; the frequency and duration of your activities; the sites or apps you used before accessing our Services and where you went next; whether you engaged with specific content or ads; and whether you went on to visit an advertiser's website, downloaded an advertiser’s app, purchased a product or service advertised, or took other actions. 

Information from Others. We collect information about you when we receive it from other users, third-parties, and affiliates, such as: 

From publicly-available sources.

From advertisers about your experiences or interactions with their offerings.

When we obtain information from third-parties such as those that use our Services. This may include your activity on other sites and apps as well as information those third-parties provide to you or us. 

      2. How We Use This Information

We are able to deliver, personalize, and improve our Services by combining and using the information we have about you (including information we receive on and off our Services) to understand how you use and interact with our Services and the people or things you’re connected to and interested in. We also may use the information we have about you for the following purposes: 

Provide, maintain, improve, and develop relevant features, content, and Services.

Analyze your content and other information. 

Fulfill your requests and when authorized by you. 

Help advertisers and publishers connect to offer relevant advertising in their apps and websites.

Match and serve targeted advertising (across devices and both on and off of our Services).

Associate your activity across our Services and your different devices. 

Carry out or support promotions. 

Conduct research and support innovation. 

Create analytics and reports for external parties, including partners, publishers, advertisers, apps, and the public regarding the use of and trends within our Services and ads, including showing trends to partners regarding general preferences, the effectiveness of ads and information on user experiences. These analytics and reports may include aggregate or pseudonymized information.

Provide location-based Services, advertising, search results, and other content. 

Combine information we have about you with information we obtain from business partners or others such as your activities on other sites and apps.

Detect and defend against fraudulent, abusive, or unlawful activity.

      3. How We Share This Information

Weather Corporation may share information within its affiliated companies. We also share information we have about you for the purposes described in this Privacy Policy, including to provide Services that you have requested. We do not sell, license or share information that individually identifies our customers with companies, organizations or individuals outside of Weather Corporation unless one of the following circumstances applies:

With Your Consent. We will share information with companies, organizations or individuals outside of Weather Corporation when we have your consent. 

Within Weather Corporation. Information may also be shared within other internal Services and affiliates. Weather Corporation affiliates may use the information in a manner consistent with their privacy policies.

With Partners. We may share your information with nonaffiliated companies who are:

Trusted Partners. We provide user information to trusted partners who work on behalf of or with Weather Corporation based on our directions and in compliance with appropriate confidentiality measures. 

Advertising, Analytics and Business Partners (Limited to Non-Personally Identifiable Information). We may share aggregated or pseudonymous information (including demographic information) with partners. 

When you use third-party apps, websites or other products integrated with our Services, they may collect information about your activities subject to their own terms and privacy policies. 

We allow other companies that show advertisements on our webpages or apps to collect information from your browsers or devices. Other companies' use of cookies and other data collection technologies are subject to their own privacy policies, not this one. Like many companies, we may allow cookie matching with select partners. But, these parties are not authorized to access Weather Corporation cookies.

For Legal and Other Purposes. We may access, preserve and disclose information to investigate, prevent, or take action in connection with: (i) legal process and legal requests; (ii) enforcement of the Terms; (iii) claims that any content violates the rights of third-parties; (iv) requests for customer service; (v) technical issues; (vi) protecting the rights, property or personal safety of Weather Corporation, its users or the public; (vii) establishing or exercising our legal rights or defending against legal claims; or (viii) as otherwise required by law.

This may include responding to lawful governmental requests. 

New Ownership. If the ownership or control of all or part of Weather Corporation or a specific Services changes as a result of a merger, acquisition or sale of assets, we may transfer your information to the new owner. 

     4. Data Processing and Transfers

When you use or interact with any of our Services, you consent to the data processing, sharing, transferring and uses of your information as outlined in this Privacy Policy. Regardless of the country where you reside, you authorize us to transfer, process, store and use your information in countries other than your own in accordance with this Privacy Policy and to provide you with Services. Some of these countries may not have the same data protection safeguards as the country where you reside. 

The United States and other non-EU/EEA/UK countries have different laws on data protection and rules in relation to government access to information. If you are based in the EU/EEA/UK, when your data is moved from your home country to a third country outside the EU/EEA/UK, some of these countries may not have the same data protection safeguards as your home country.

      5. Other Important Information

This Privacy Policy Applies Only to Weather Corporation. This Privacy Policy does not apply to the practices of companies that Weather Corporation does not own or control, or to people that Weather Corporation does not employ or manage. In addition, some affiliated products may have different privacy policies and practices that are not subject to this Privacy Policy. 

      6. Changes

We may update this Privacy Policy from time to time, so you should check it periodically. If we make changes that are material we will provide you with appropriate notice before such changes take effect.